For Outside: A hard carrying case is being issued to solve potential issues with DSP beacons switching modes accidentally
Read the full story here.
Identity Crisis
For The Voice: A memorable brand is one with a personality. Here’s how some outdoor companies are finding theirs.
Read the full story here. It also appears in the winter 2021 print edition.
The Outdoor Activists and Organizations to Follow in 2021
For Outdoor Retailer Magazine: These 15 activists and organizations are changing the outdoor industry for the better.
Read the full story here.
Wooly Worries
For Outdoor Retailer Magazine: Climate change is threatening yak wool and other insulations. To counter the threat, suppliers and brands are tracking inconsistencies in fiber quality as temperatures rise in historically cold places.
Read the full story here.
How prAna Used Watercolors to Overcome a Pandemic-Era Challenge
For SNEWS: When prAna couldn’t hire fit models at the start of the pandemic in March to photograph the brand’s fall 2020 line, the creative team went to their drawing boards to devise an imaginative solution.
Read the full story here.